What Women Want 2020

Nearly 30% of the xHamster audience is women. Who are they? What do they want? And what are they doing for Valentine’s Day?!?

Well, it turns out female porn consumers vary from their male counterparts quite a bit. Women consumers are generally younger, spend nearly twice as much money per year, and more likely to prioritize their own pleasure — among other things!

The results come from an exclusive survey of over 100,000 unique visitors to xHamster over the course of a week in early February.


The female audience is significantly younger than the male audience. More than a one-third are Gen Z (under 24), and nearly two-thirds are under 34! (Men are more evenly split in age, with as roughly many over 34 as under.)

Since our own traffic stats show that women make up nearly 30% of the overall global audience for porn, this is great news. The next generation of women is more interested in porn than previous generations, and as they grow, so will the market.

What Women Want 2020Women porn consumers are also tend to be less likely to identify as “straight” or “heterosexual” than male porn consumers.

In fact, less than 50% — fewer than half of women — said they were straight (versus 70% of men). More than 30% identified as bisexual (vs 18% men), and 7% said they were lesbian.


Women tend to watch porn with less frequency than men do. Just 70% say they watch porn several times a week, compared to 83% of men.

What Women Want 2020But that doesn’t necessarily have to do with desire for porn — it might be that they’re getting laid more! 14% of women who answered the survey say they’re having sex at least once a day (versus just 8% of men). 71% told us they were currently in a relationship (versus just 62% of men). And 40% said they had plans for Valentine’s Day (versus just 26% of men).

Women who watch porn don’t feel particularly bad about it. In fact, they feel slightly more positively about porn than men do.
What Women Want 2020Women who watch porn less frequently (once a month or less) are the least likely to feel positively about porn. So maybe we’re an acquired taste!

Women may make up a smaller share of the overall market, but the data shows that they’re much more likely to spend. In fact, the average female porn viewer spends an average of $129 a year on porn, whereas the average man spends just about half that ($66).

Nearly 12% of women porn fans say they spend $1000 or more on porn annually — again, more than double the number of men that do.
What Women Want 2020
These numbers may come as a shock to an industry that has long discounted the female viewer. In reality, it may be a self-fulfilling prophecy.

It’s not just what they watch. Female porn consumers are women who prioritize pleasure. We asked what was more important in sex — getting pleasure or giving it to a partner?

Most men and women said both were equally important. But 26% of women who watch porn answered “getting pleasure” — a number that rose to 35.8% for women who said they watched porn every day. (Just 19% of women who watched porn once a month or less said the same.)

What Women Want 2020Female consumers are still more likely than men to consider themselves submissive rather than dominant in a relationship. More than 37% of men said they considered themselves the dominant partner, whereas just 28% of women did. (The exception? Women who watch porn every day are more likely to be dominant (38%) than submissive (28%).

What Women Want 2020In fact, regardless of gender, increased porn viewing tends to correlate with a rising identification as the dominant partner.

Women also diverge from male porn viewers when it comes to monogamy. Fewer women than men were likely to rate a monogamous (or “monogam-ish”) relationship as the ideal (69% to 61%) and more likely to rank polyamory or other non-traditional relationships as the ideal.

What Women Want 2020Regardless of gender, the more frequently a person watches porn, the more likely they are to rate monogamy as their ideal form of relationship!

Perhaps we’re a type of cupid after all!

Happy Valentine’s Day!

Alex Hawkins
xHamster Data Center
Posted by xHamster 7 days ago 12

Year of the Hamster

The Hamster Is known to be creative, energetic and devilish! Those born in the Year of the Hamster are the greatest lovers known to the Zodiac, and won't stop until everyone is exhausted. They are early adopters of technology, and believe in taking all matters into their own hands!

Year of the Hamster
Posted by xHamster 27 days ago 6

The xHamster 2020 Trend Report

Thanks to tech innovation and changing demographics, the adult industry is changing rapidly — perhaps more quickly than in 2007, which saw both the launch of the iPhone and the birth of sites like xHamster.

While 2019 saw the continued rise in women viewers and censorship fights across the globe, 2020 will be the year that Gen Z flexes its porn muscle, shifting millennials as the dominant force shaping what gets made, and how it gets consumed.

We analyzed the past several years of data to look at the major trend-lines of 2020, and what consumers — and adult producers — can expect as we start the new decade. … Read more

Posted by xHamster 29 days ago 15

Vicky Vette on xHamsterLive!

Vicky Vette Kicks Off xHamster Star Series on xHamsterLive!

We told you 2020 was going be an awesome and promising year for the adult industry — and xHamsterLive is here to prove it to be true!
Starting from from Jan 17th, xHamsterLive will bring you a series of unique cam shows with true stars of the industry!
So please welcome AVN Hall of Famer Vicky Vette — the first guest star to stream on xHamsterLive! … Read more

Posted by xHamster 1 month ago 3

Let’s save Australia together

Do you want to join the cause and help Australia?
Right now, join xHamster Premium, and we will donate all the profits from this campaign to help battle the deadly bushfires and help victims of Australia’s fires.
Let’s save Australia togetherFunds generated from our “Save Australia” campaign will be donated to the NSW Rural Fire Service & Brigades, and to other services and communities devastated by the bushfires.

Every little helps. Join today and let’s help save the Earth together.
Posted by xHamster 1 month ago 1


It’s been an incredible year, and it was great because of YOU, our dear users.

Despite the bans, criticism, and attempts to crack down on our freedom of choice (and speech at times), we kept on growing — making millions of eyes and hands as happy as it gets since 2007 :-)

As we end the year, xHamster team is sending you over our biggest and juiciest kisses, and Alex Hawkins is respectfully shaking hands with everyone.

See you in 2020! Here’s to another successful year full of joy and happiness!

Thirstily Yours,
The xHamster Team

Posted by xHamster 1 month ago 14

2019 xHamster Year-End Report

As we close out the year, we at xHamster would like to honor the women who have made our success possible: mom, lesbians and Alexandra Daddario.

In all seriousness, 2019 — like the past several years — has been the year of the woman. Not only did women continue to grow as part of the audience (28.56%), and cross the 50% threshold in at least one country (the Dominican Republic), but they lead the demand for an ever more varied and interesting porn world. … Read more

Posted by xHamster 2 months ago 24

xHamster Advent Calendar

It’s that time of year!

Winter has officially cum. Let's celebrate and have a good time, alright?

Open up xHamster Advent Calendar for the next 24 days and enjoy your daily treats! You are welcum!

xHamster Advent Calendar

xHamster team
Posted by xHamster 2 months ago 10

The T-Day “Turkey Toss”

The T-Day “Turkey Toss”xHamster’s American fans have more on their mind than the meal on Thanksgiving Day! An xHamster Data Center study of traffic patterns nationwide shows a general decline in traffic on Thanksgiving — save for a 13% traffic surge right before meal time. … Read more

Posted by xHamster 2 months ago 9

Halloween Searches on xHamster

Looking for a sexy Halloween costume this year? xHamster has you covered. For Halloween 2019, we took fifty of the most popular “sexy” Halloween costumes and ran them through the xHamster Data Center. … Read more

Posted by xHamster 3 months ago 4

Happy World Porn Pride Day!

Fifty years ago today, the porn industry was born! On October 21, 1969 the Danish expo "Sex 69" became the first public event bringing together porn producers without threat of arrest — the Scandinavian country was the first in the world to legalize hardcore film. On that day a revolution was born. … Read more

Posted by xHamster 4 months ago 26

Become an xHamster Celebrity!

Have you ever dreamed of becoming the face of xHamster? Your time is now!
Today, we are launching a campaign celebrating our brave, innovative and passionate creators. We want to show the world who we are, and let them know why we do what we do. And it’s a great way to get attention for the incredible work you create. … Read more

Posted by xHamster 4 months ago 2

Breast Cancer Awareness Month

Whatever size fruit you have in your basket – remember to perform a self-exam once a month.

October is breast cancer awareness month. That doesn’t just mean turning half your wardrobe pink, changing your company logo (oh the irony) and proudly pinning a pink ribbon to every outfit.

Breast cancer awareness is about remembering to give yourself a self-exam once a month, it means supporting women affected by it and it means being grateful for your own health. … Read more

Posted by xHamster 4 months ago 1

¡Hola, xHamster Southern Subscribers!

Ever dreamt of becoming a part of xHamster? Grab this chance!

We are currently looking for freelance translators (Brazilian Portuguese, Lat. Am. Spanish) for a remote project. … Read more

Posted by xHamster 4 months ago 8

Premium for those affected by Thomas Cook

We’re Giving Free Access to xHamster Premium for People Affected by the Thomas Cook Collapse

Following news of the collapse of Thomas Cook after negotiations aimed at rescuing the 178-year-old- holiday firm failed, xHamster is offering free access to Premium to all the people affected by the tour operator’s bankruptcy.
“The repatriation process has started, and the upcoming days will be tough for both tourists stranded worldwide and employees who had lost it all in a blink of an eye,” says Alex Hawkins, Vice President of xHamster. … Read more

Posted by xHamster 4 months ago 18

The #xHmeme contest winners!

Congratulations to everyone who created and uploaded memes for our recent #xHmeme contest! You guys are all fantastic!

A big hug to everyone who followed the rules and uploaded xHamster related memes! … Read more

Posted by xHamster 5 months ago 10

Android vs iOS Searches

Android vs iOS SearchesWith the arrival of the new iPhone, we thought we'd check to see how iOS users differ from their Android counterparts. The numbers were quite striking, and might actually help us understand the market demographics for each. We took the Top 100 Search Terms for each operating system, and compared the ranking of various search terms.
Read more

Posted by xHamster 5 months ago 4

Enter Nicki Minaj

Nicki Minaj is a perennial favorite of xHamster fans, racking up thousands of searches each day. But news of her possible retirement has sent shivers through the internet, with searches spiking 50% in just a day! After all, Minaj's famous butt helped launch the massive booty trend of the last decade. … Read more

Posted by xHamster 5 months ago 4

Not “It”

With the second season of “IT” upon us, we did a little clowning around of our own. When it comes to horror porn, creepy clowns come in at our #2 most popular fantasy (behind #1 Zombie, and head of #3 Werewolf).

There are over 100 creepy clown videos on xHamster, with tens of millions of views. Can someone explain to us what the clown appeal is — and if any of the below examples are hotter than Pennywise?
Read more

Posted by xHamster 5 months ago 3

Did DJ Flume just earn $3,000 on xHamster?

Not so long ago and before Burning Man started, xHamster opened a call for a couple to film the playa’s first public sex tape, committing to cover two tickets to the festival and a little cash to cover the expenses.

What were the odds to find out that recently DJ Flume was filmed enjoying girlfriend Paige Elkington’s spare parts on stage of a Burning Man event while DJing, which has obviously sent the internet in an uproar! … Read more

Posted by xHamster 5 months ago 1